Rethink.Build.Ship.
A weekly video on what AI changes about product management, from someone who builds with it. Practical, specific, and grounded in real work.
Latest episode
Ep. 02- 01Why Most AI Features Fail Before They LaunchWatch ↗
- 02How I'd Break Into AI Product Management If I Were Starting OverWatch ↗
- 03Next episode lands next week.
The role as it changes
How AI is reshaping what product managers do, and which parts of the job are growing.
From someone who builds
Real work with LLMs and agents, shown as I do it, including what breaks.
Built for high-stakes work
Lessons from products where a wrong answer has real cost, so quality and evals come first.
One email a week.
The new episode, plus the one idea I would act on this week. Nothing else.
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About
I'm Rosa. I've spent about a decade as a product manager in life sciences, healthcare data and AI products, and I now build AI products of my own.
RethinkPM is where I work out, on camera, how product managers can build and ship in the AI era.